Today, the world trade markets are readyto provide consumers with products for every taste and purse. When choosing a quality product, the buyer pays attention not only to technical characteristics and safety, but also how the brand has proven itself. One of the most sought-after companies by right can be considered Henkel. The products of this brand have won multimillion-dollar popularity due to the large assortment of goods and their high quality.
But what exactly does the company produce? What is its advantage over other manufacturers?
Going to the usual store of household chemicals, on the most prominent shelves you can see just the goods of the company Henkel. The company's products are divided into three broad categories:
Four years ago, the company entered the rating of the five hundred most influential trading companies and took an honorable 486 place there.
The founder of this firm is Fritz Henkel,which gave way to a new brand in 1876. Among the young Fritz's partners there were two other friends with whom they brought together the first universal powder. The company worked fine, had a steady increase in customers, and by 1907 was able to produce the first brand of washing powder Persil. This gave impetus to the rapid promotion of the new Henkel brand. The products had a wide resonance and disperse very quickly among buyers. In addition, the founder of the company for the first time resorted to marketing moves and advertised his goods, telling customers about its composition and properties.
The rapid growth of the company's popularity led to the fact that in 1995 Henkel Group included a well-known brand of hair care products Schwarzkopf.
The list of products of the brand has significantly increased,because now the goods were positioned on the market as Schwarzkopf & Henkel and found among the audience of buyers of their fans. So, now all the developments received their brands and names, and all Henkel products were divided into groups. Household chemicals, namely washing and cleaning products, which are so popular to this day, are the brands Persil, Losk, Pril, Bref, Vernel. This is not only powders, but also detergents for dishes, as well as air conditioners for laundry.
But this is not all Henkel products. Cosmetics and personal care products include products such as Fa (shower gels, shampoos, anti-spirits), Taft (lacquers and hair shine), as well as other equally popular products Brillance, Indola, got2b, Natural Styling, IGORA System , Silhouette, Bonacure, OSiS, Seah.
But there are other products from Henkel,which refers more to repair and installation. So, the most popular glue is considered to be "Moment". Especially popular are the building and dry mixes Metylan, Ceresit, Pritt. We added to the list of sealants and construction foam brands Makroflex, Thomsit, as well as goods Teroson, Dorus Liofol. Also in the number of Henkel products are Optal, Loctite, Technomelt and P3. If consumers are interested in sealants for microelectronics, then here the company also has its own development under the brands Hysol and Multicore.
From this one can easily understand how popularproduced by Henkel brand products. The list of brands included in its composition is still being replenished. The company has a huge financial turnover from goods supplied to all corners of the world, and therefore more popular.
But what exactly caused such popularity? Is this just a wonderful marketing move? Not at all. The products of this brand became in demand and sold only because it has high quality, has quite reasonable prices and differs in its characteristics. It would seem that household chemicals are harm, but this is the peculiarity of Henkel's products. They were able to make all products safe for humans, but at the same quality and effective.
